For Tia's Bakery, four additional online marketing tools that might be beneficial would be:
Google +
Yelp
Linked In
Groupon
For my current marketing strategy, I think the one that would benefit most would be Linked In. I could start a personal profile along with a business profile and begin to market myself as a gluten free dessert creator expert. I could start groups, engage others in discussions and create a network of other specialty food creators.
I won't be creating a Google + account or Google Map location for my business since it has not store front. I'm not sure how I was able to create a Yelp page, even though I had no store front at the time, but have always been available exclusively in retail locations.
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