There are a number of options for free online marketing. By asking your current followers to recommend your site, you can increase the number of people you interact with. By also offering demonstrations in either YouTube or little short videos in Instagram would allow me to show a particular skill in gluten free baking, or making a recipe.
Anything that would interest the consumer to "tune in", whether it be an interview with a popular person or getting someone important to recommend you as the go to person for gluten free recipes or even teaming up with another person who has a lot of followers in a complementary field would open you up to many more followers.
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