Two competitor's that have similar products are listed below.
EarthCafe https://earthcafetogo.com/
Two visual social media platforms that this company utilizes are YouTube and Pinterest. I don't think it was very effective for them, because they have very limited videos, all of which are over 2 years old and in Pinterest, even though they have 10 different files, none of them are very well populated and they only have 44 followers. Although they do have 12,000+ followers on Facebook, there is limited interaction with the customers, which leads me to think these aren't real people. I think that the YouTube channel could have worked for this company if they posted videos creating recipes. It wouldn't have to be of their actual product, it could have been for similar food items; raw power balls, bars, etc.
Pamela's Products http://www.pamelasproducts.com/
Pamela's utilizes Instagram and Pinterest. They have quite a few followers on Pinterest and they've also included videos, which I didn't know that you could do. They are very active on this site and I think they are very successful in their reach. They also have quite a few followers on Instagram, their posts are up to date, very engaging and visual. I feel they are very successful in both of their visual outreaches. It doesn't feel like marketing, more of an interaction.
Visual social media definitely works for my type of business. Food is a very visual medium and it's a way to connect with people. Who doesn't like to talk about brownies? I've gotten quite a few ideas from Pamela's Products and will be looking to their different platforms for help in the direction to go that is successful and is working.
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