Week Four - Target Market

Tia's Bakery creates individually sized, gluten free cakes.  Some of the characteristics of our customers are:

• High income level
• Live or work near a Whole Foods
• Have health concerns
• Health conscious
• Have a specialty diet
• Like desserts
• Attracted to portion control sizes

I believe our target market are mid to upper income, Southern California based, suburban, young adults with specialty diet concerns, or moms with a child who has these diet concerns.