There are a few features that Google Analytics offers that would benefit my company. Knowing the audience and also tracing their path tracks the path that people take online to get to your website, as well as the device they use to visit the site.
By also showing what these people do when they get to your site, you get insight into what people are interested in and you can now tailor your site to reflect these preferences. If you have a blog, you can also focus on these things, because it's what is showing as most interesting for the consumer at this moment.
Any of the ads that would reach your target audience would also benefit and drive customers to your site. If Tia's Bakery ever decided to start selling baked goods online, all of these tools would really benefit the company in drawing in actual buyers.
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